As part of digital marketing strategy, SEO or Search Engine Optimization is very important to increase traffic or to drive consumers to your business using different online platforms. SEO in online-marketing is necessary if you want to have an effective online marketing scheme.

What is SEO?

Search Engine Optimization is a collection of online tools and practices that can help your business, especially your website ranks higher in SERP or Search Engine Result Page. If your site gets a high ranking, it will attract customers or drive traffic to your website – more customers, more business. 

But although Search Engine Optimization once involved putting keywords or key phrases to your website for search engines like Google, Yahoo or Bing to find, SEO in 2019 is far more complicated, and it involves a broader scope of elements and features. In today’s digital age, SEO is considered a full-time job for most small businesses and a lot of them are turning to web design, as well as asking the help of marketing experts for support. 

How to design an effective SEO strategy

Forget everything you think you know about Search Engine Optimization and think about how this industry is continuously evolving. As search engines’ ability and the users’ behaviors develop as time goes by, standards will come and go in a blink of an eye. 

Let us assume that you can skip doing SEO for your site and you decided that you just have to “wing-it,” believing that it can keep you from reaching your company’s full potential. It is not only the digital marketing industry that is continuously evolving; your company or business’ industry is also maturing at a rapid pace. 

So, when it comes to online marketing, you really cannot forget it after you set it. You need to monitor the situation and track every move, whether they are working properly or not. You need to make sure that you are ahead of your competition at all times. Listed below are some excellent points that business owners need to consider when they are working out their SEO strategy.

To know more about this topic, check out https://en.wikipedia.org/wiki/Search_engine_optimization for more information.

Who is your target market?

Search Engine Optimization in today’s digital age is not about just getting as many consumers or traffic as possible, but instead, it needs to attract high-value consumers that are interested in the products or services that you are offering. 

When it comes to demographics, who are your target market? How are your customers doing website research? Where is your target market located? The more direct your answers are, the more valuable your SEO investment becomes. You can start your investigation by checking Google Analytics first. 

People use their mobile or smartphones to surf the Internet

You do not need any forms of statistics to show you that for the past few years, the online world, especially the smartphone industry, has exploded, taking the top spot from desktop computers years ago.  

Optimizing your business website to suit the needs of mobile phone users is very important if you want to have a higher ranking in the result page. If you are not sure how your site will measure up, check your website by entering the site URL in a Mobile-Friendly Test by Google.

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Search engines like Google, Yahoo or Bing are expanding rapidly

When people talk about this topic, you will automatically assume that they are talking about Google, right? The multi-billion tech giant has been dominating the industry for quite some time now that the word “Googling” has now become a legitimate verb. But an essential part of the searches takes place on other websites like Bing or Yahoo. 

You need to make sure that you search your site on Yahoo or Bing to see where you rank. Just improving your social media engagement or adding meta tags on your page might be all it takes to increase traffic engagement or boost your site on these websites.

What is your target market searching for?

A couple of years ago, the average user did not trust search engines like Google or Yahoo to understand or know conversational questions. Consumers are searching the Internet using phrases like “fruits delivery Los Angeles.” Now, people are more comfortable typing key phrases like ” who delivers fruits near me?” 

Changes in the searching habits of the consumers are usually subtle, but it can affect which keywords or phrases will be vital for your website. Instead of giving more attention to the keyword that gets you traffic, focus on keywords or phrases that translate into revenue, conversion, and, most importantly, profit.