Search engine optimisation (SEO) is by far one of the best tools to rank sites in the search engine results pages, also known as SERPs.

While SEO involves hundreds of factors that influence search engine rankings, such as keywords, site speed, content cluster suggestions, long-tail keywords, and backlinks, just to name a few.

Which is why there is a very good and compelling reason to invest in a good SEO company Sydney Australia that can help you gain optimum results in boosting your business site to rank in search pages?

But while it may take a while to see the results of SEO in your site, the success of the process relies on the strategies that are applied.

Whether it be SEO in Sydney or anywhere else in the world, an effective SEO strategy would always be one’s own secret formula to success. Here are some of the best-kept secrets of SEO that have been proven effective;

Unique Title Tags

This is by far one of the best formulas that have been found effective in SEO optimised sites. Title tags are indicators of page details that tell search engines what to look for and what keywords or key phrases are relevant to the search.

For instance, ideal title tags are placed in the order of the primary keyword followed by the secondary keyword such as the brand. Use a dash in between the keyword phrases with a pipe at the end just before the brand name.

Do not use duplicate title tags and make it not more than 55 characters in length including the spaces.

Robust meta descriptions

While it is established that meta descriptions do not play a direct role in influencing search results, it is equally important to take advantage of meta descriptions to indicate what users can find when they visit your page.

Just like title tags, SERPs will show keywords that the user is looking for and the chance of showing your link to direct them to the website.

Make sure to develop compelling meta descriptions limiting characters and spaces within 150 to 160. Avoid using duplicate meta descriptions, use quotes or symbols as Google will recognise it and omit it from the description.

Include targeted keywords in the content

It is critical to developing content that is unique and relevant, but make sure never to have more than one page using the same content or else you get driven down the rankings.

Always create content using targeted keywords that are relevant to the article. Any SEO company Sydney Australiacan vouchusing keywords not more than 4 instances within the content.

Also, avoid copying and pasting press releases on your website, since Google algorithms can detect multiple publications and you can end up getting penalised and negatively affect your rankings.