Internet is used everywhere nowadays, in everything, both big and small. Millions of people use the internet every hour, and they look for hundreds and thousands of sites in that span of time. You have the freedom to go on any site you want, to look for any piece of information you might need. There’s a way to know which sites you visit and what you may like or wish to buy. It is done to enhance your internet experience.

WHAT IS WEB ANALYTICS?

Web Analytics is a way to collect, analyze and measure the data of the sites that are visited by the people. The data that is collected is used to optimize your web experience. This process is used to deal with market research it is also used to determine the changes in web traffic after a certain new advertisement is launched. It is widely used tool used for marketing and sales of products and also to enhance your web experience.

WHAT ARE SOME OF THE BEST WEB ANALYTIC TOOLS?

There are a number of web analytic tools available from which you can choose from. They are:

GOOGLE WEB ANALYTICS: This is a completely free service that keeps track of the traffic on your website. They provide with great statistics about the amount of people who have visited your site and what they have done on your site. All the world’s leading websites use The Google Analytics to check the traffic on their websites.

YAHOO WEB ANALYTICS: After Google, the Yahoo Web Analytics offers you a deeper understanding of web analytics. They provide you with better options for control of access and a simpler approach to analytics relating to multi-site, real-time collection of data and the behavior of the site visitor.

CRAZY EGG:This is a web analytic tools that requires a fee of $9.99 per month. It gives you a heat map analysis and helps you track your visitor activity. This analytic tool allows you to see what parts of your site the visitor has clicked on the most. It generally helps you to create a much better website and increase your website’s usability. They also offer a 30-day money back guarantee for their customers.

GOOGLE WEBSITE OPTIMIZER: Google Website Optimizer is another web analytic tool that is free of cost. This tool gives you a statistic data of the amount of people who have clicked on your website, and particularly focuses on the parts of your website that have received more clicks by the visitors. This helps in increasing the websites sales, as the analyzer can analyze what makes some of their products better than the others and what they can do to change the rest. You can run tests on the various parts of your website, experiment on the Headlines or the others parts of the website, and you can get the results from the visitors themselves, depending upon how they respond to these changes.

CONCLUSION

This is all the immediate information about Web Analytics and there are many more web analytic tool options for you to choose from yet the ones mentioned above are the best.

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